About me

Hi, I'm Christian.

Finance Lead, AI for Finance Professor and author of Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis.

I've trained over 40,000 CFOs, fractional CFOs and senior finance leaders in AI for finance through the AI Finance Club, the AI Finance Accelerator, LinkedIn Learning and YouTube.

With more than 10 years across multinational companies in the Netherlands, Australia and Mexico, I define and run global finance analytics and transformation strategies, leading a team of 40+ developers, data engineers and product owners across 20+ markets.

Christian Martinez speaking at an awards ceremony at the Hotel Imperial, Vienna
40,000+finance leaders trained
10+ yearsin finance across 3 continents
40+developers and engineers led
20+markets in analytics
Christian Martinez giving a lecture to a full auditorium
Teaching AI for finance
Christian Martinez portrait
Finance analytics and transformation
What I've done
Finance leadership

Controllership at scale

Led financial controllership for a full-scale factory in Australia with 200+ employees, about $50M CAPEX and $30M OPEX a year, delivering $1M in targeted savings.

Educator

40,000+ leaders trained

AI for finance across the AI Finance Club, the AI Finance Accelerator and three LinkedIn Learning courses.

Transformation

Global analytics

Global finance analytics and transformation strategies with 40+ developers, data engineers and product owners across 20+ markets.

Awards and recognition
  1. 2024 · GenCFOFinance Leader of the Year
  2. 2023International Rising Star in Finance
  3. 2022EMEA Data Democratizer Award
  4. 2021 · Australia30 Under 30: Accounting & Finance
Spoken at
World Finance ForumWorld Summit AIFinance Digitalization ForumEMEA FP&A Summit
Beyond the numbers

Marathon finisher and world traveller, with 70+ countries explored.

Trusted by finance teams at
DanoneKraft HeinzDisneyland ParisUEFA
Work with me

Bring AI to your finance team.

Keynotes, workshops, team trainings and AI adoption for CFOs, FP&A and accounting teams. It starts with a short 1:1 call.